Advocacy is a multi-faceted discipline that includes lobbying, government relations, communications, digital outreach, media engagement, and crisis communication. 

 

By building relationships, conducting research, and presenting persuasive arguments, organisations can influence decision-making.  Advocacy involves actively engaging with decision-makers to shape decisions, legislation, and policies. 

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Effective advocacy includes strategic communication through various channels, media engagement, and digital outreach. Crisis communication plays a crucial role in managing challenges and maintaining public trust. 

 

Advocacy drives meaningful change through these efforts and helps organisations advance their goals and causes.